Neutral Working
← Services

Product Clarity Sprint

From idea to plan, in two weeks.

From £3,200 · 2 weeks · Fixed scope

Who it's for

  • Founders with an idea and a developer (or budget for one) but no plan
  • Small businesses about to commission a custom build and unsure what they're commissioning
  • Product teams pivoting or launching a new line and needing to scope it cleanly
  • Anyone who's been told 'we just need to start building' by someone who shouldn't be making that call

Who it's not for

  • Companies with an existing product and a messy backlog — that's Backlog Rescue
  • Teams three weeks from launch with no plan — that's Launch Readiness Sprint
  • Anyone wanting a 60-page strategy document

What you get

  • Problem and user definition. Who this is for, what they're actually trying to do, and what they're using today. Short, specific, not a persona deck.
  • MVP scope. The smallest version that delivers value. What's in, what's out, what's later.
  • Prioritised feature list. Ordered by value and effort, with a rationale that survives stakeholder pressure.
  • 30/60/90-day roadmap. Phased plan with milestones tied to outcomes, not feature counts.
  • Risks and assumptions log. What might kill this, what you're betting on, what to validate first.
  • Dev-ready brief. A document a developer or agency can quote against without follow-up questions.

Typical outcomes

  • Half the feature list cut before any money is spent building it
  • A clear 'no' answer to at least one expensive idea
  • A scope that fits the actual budget
  • A founder who can describe the product in one sentence

How it works

  1. 1

    Days 1–3 — Discovery

    Working sessions to understand the business, the user, and what you're really trying to build. Existing materials reviewed.

  2. 2

    Days 4–7 — Scoping

    MVP shaped. Features prioritised. Cuts proposed and discussed.

  3. 3

    Days 8–10 — Roadmap

    Phased plan built. Risks logged. Dev-ready brief drafted.

  4. 4

    Days 11–14 — Handover

    Final document delivered. Walk-through call. One revision round.

Pricing

Single product line

£3,200

Two product lines or multi-stakeholder

from £4,800

Add design wireframes (Figma)

+£900

Add developer / agency selection support

+£600

Tools I work with

Figma Notion Linear Miro

Product Clarity Sprint — ready to start?

Book a free 30-minute discovery call. No pitch deck, no proposal until we've talked.

Book a discovery call